It all started when We learned the average person wears just 15-20% of the clothes in our closets.
So many of us impulse buy disparate pieces that don't wear well with what we already own. In a world where fast fashion dominates and we're encouraged to consume at every turn, this simply isn't ok. Over consumption aside, it's not good for the consumer, who ends up with a closet full of clothes that don't go together and never get worn. So we imagined a better way to own, wear and buy clothes. One where you can see everything you have in your closet on an iPhone, and get the help of a professional Stylist to learn how to wear your pieces.
Gloria is a clothing technology company that's reinventing personal styling by helping clients get more out of the clothes they already own. By giving you the power of your actual wardrobe on your mobile device, along with the expertise of a personal stylist you know and trust in the offline world, Gloria plays a large role in you dressing, feeling and ultimately being your best all the time. Unlike the way you've owned and worn clothes in the past, Gloria's technology lets you see your whole wardrobe, make smarter shopping decisions and get more out of what you already have. And all the whole, always have access to a personal stylist who's just a message away.
Gloria Rhodes was a NYC-based flight attendant in the 1950s, when air travel was novel and sophisticated. She flew on transatlantic flights and, as the stories go, met interesting and cosmopolitan people (like JFK!) who expanded her horizons far beyond her Colorado childhood. Because of her lifestyle during those years and for decades after living and traveling abroad with her Pan Am pilot husband, John Rhodes, she developed an appreciation for fashion, quality pieces that last and a skill for packing clothes for trips that lives on to today. For example, Gloria always chooses two color themes, black and one other. That way she packs far less and can intermix anything. "Throw in something fun and patterned, though." She's always had a fabulous closet, full of beautiful, quality pieces from glamorous designers around the world. Gloria is my paternal grandmother and our inspiration.