About Us

It all started when We learned the average person wears just 15-20% of the clothes in our closets. 

And we get it. We were guilty of the same, and we didn’t feel great about it.

You can’t wear what you can’t see, and even in an expansive walk-in closet you can’t see everything you own. Further, it’s hard to visualize a look without pulling pieces and arranging them together. So most of our clothing investments idle on hangers. But we got to thinking: what if you could see everything? So we set out to figure out how to do just that. Not give you photographs of similar or representative pieces, but professional-quality photos of your actual clothes, shoes, handbags and accessories.

We’re a team of fashion lovers and idealists squarely focused on helping you see your clothes, form looks and make more informed purchases. We’re so glad you’re here and hope you love your digital wardrobe.

About Our Name

Who's Gloria?


Gloria Rhodes was a NYC-based flight attendant in the 1950s, when air travel was novel and sophisticated. She flew on transatlantic flights and, as the stories go, met interesting and cosmopolitan people (like JFK!) who expanded her horizons far beyond her Colorado childhood. Because of her lifestyle during those years and for decades after living and traveling abroad with her Pan Am pilot husband, John Rhodes, she developed an appreciation for fashion, quality pieces that last and a skill for packing clothes for trips that lives on to today. For example, Gloria always chooses two color themes, black and one other. That way she packs far less and can intermix anything. "Throw in something fun and patterned, though." She's always had a fabulous closet, full of beautiful, quality pieces from glamorous designers around the world. Gloria is our inspiration and the woman behind the name.